Lego

Creativity is a powerful vehicle of change. Partnering with Unicef, Lego invites kids to

imagine and build a better world through recycling old lego pieces. 

CW: Colleen Mulheran

 This is the Lego.com landing page for the Build a Better World campaign.

This is an illustration of an in- store drop box that would be found at Target, Walgreens and Duane Reade's around the country. After children drop their Lego pieces into the machine a thank you note would appear with a 10% off coupon on their next Lego purchase.

Event Illustration. The giant figurines would be filled with Lego pieces donated by kids across the country. 

This is the collectors piece from the Build a Better World event that would be a surprise token found within a variety different, new Lego box sets.